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    Wendy’s roasts – Turning laughter into engagement

    The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”

    March 12, 2019March 14, 2019 by Cam Le

    The Secret Life of an International Student: Language Barrier

    One of the most common issue among international students is the language barrier. More than an issue, it is a fear as you have to rely on another language to survive. 

    February 22, 2019February 16, 2020 by Hiranga Runage

    • Cam Le
      • The benign violation theory in marketing
      • Wendy’s roasts – Turning laughter into engagement
    • Hiranga Runage
      • What is eWOM in Marketing?
      • The Secret Life of an International Student: Language Barrier

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