eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to…… Read more “What is eWOM in Marketing?”
The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”
One of the most common issue among international students is the language barrier. More than an issue, it is a fear as you have to rely on another language to survive.
For me, it’s been marvellous several years in the UK as an international student. When it comes to international students, people have their own views on them.…… Read more “The Secret Life of an International Student”
Ahhh!!! It’s over…. Last week I and my batch mates finished our first module ‘marketing in the 21st century’ of our Master programme at University of Southampton.…… Read more “Marketing in the 21st Century: Module review”