The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”
Tag: Marketing in the 21st century
Marketing in the 21st Century: Module review
Ahhh!!! It’s over…. Last week I and my batch mates finished our first module ‘marketing in the 21st century’ of our Master programme at University of Southampton.…… Read more “Marketing in the 21st Century: Module review”
