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    Tag: Marketing in the 21st century

    Wendy’s roasts – Turning laughter into engagement

    The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”

    March 12, 2019March 14, 2019 by Cam Le

    Marketing in the 21st Century: Module review

    Ahhh!!! It’s over…. Last week I and my batch mates finished our first module ‘marketing in the 21st century’ of our Master programme at University of Southampton.…… Read more “Marketing in the 21st Century: Module review”

    November 18, 2017February 10, 2019 by Hiranga Runage

    • Cam Le
      • The benign violation theory in marketing
      • Wendy’s roasts – Turning laughter into engagement
    • Hiranga Runage
      • What is eWOM in Marketing?
      • The Secret Life of an International Student: Language Barrier

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