eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to…… Read more “What is eWOM in Marketing?”
One of the most common issue among international students is the language barrier. More than an issue, it is a fear as you have to rely on another language to survive.
For me, it’s been marvellous several years in the UK as an international student. When it comes to international students, people have their own views on them.…… Read more “The Secret Life of an International Student”