eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to…… Read more “What is eWOM in Marketing?”
Tag: humour
Wendy’s roasts – Turning laughter into engagement
The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”
