eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to…… Read more “What is eWOM in Marketing?”
Tag: Digital Marketing
Wendy’s roasts – Turning laughter into engagement
The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”
Global Rise of Korean Pop Music with Social Media
Unless you have been living under a rock; almost everyone knows that Korean Pop (Kpop) has become a global phenomenon and it is new biggest thing happening…… Read more “Global Rise of Korean Pop Music with Social Media”
Why you should use Instagram instead Facebook for your business?
Social media marketing has become an essential part in this 21st century business world. Even since marketers got to know the fact that social media is the…… Read more “Why you should use Instagram instead Facebook for your business?”
