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    Tag: Digital Marketing

    What is eWOM in Marketing?

    eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to…… Read more “What is eWOM in Marketing?”

    July 10, 2019 by Hiranga Runage

    Wendy’s roasts – Turning laughter into engagement

    The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”

    March 12, 2019March 14, 2019 by Cam Le

    Global Rise of Korean Pop Music with Social Media

    Unless you have been living under a rock; almost everyone knows that Korean Pop (Kpop) has become a global phenomenon and it is new biggest thing happening…… Read more “Global Rise of Korean Pop Music with Social Media”

    October 15, 2017February 10, 2019 by Hiranga Runage

    Why you should use Instagram instead Facebook for your business?

    Social media marketing has become an essential part in this 21st century business world. Even since marketers got to know the fact that social media is the…… Read more “Why you should use Instagram instead Facebook for your business?”

    October 12, 2017February 10, 2019 by Hiranga Runage

    • Cam Le
      • The benign violation theory in marketing
      • Wendy’s roasts – Turning laughter into engagement
    • Hiranga Runage
      • What is eWOM in Marketing?
      • The Secret Life of an International Student: Language Barrier

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