The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”
Tag: B2C
Indeed Need of Brand Awareness for Ceylon Cinnamon
Sri Lanka is a country widely known for its Tea, Coconut and Spices. Cinnamon is one of the key exporting items for consumption from Sri Lanka. Even though…… Read more “Indeed Need of Brand Awareness for Ceylon Cinnamon”
Global Rise of Korean Pop Music with Social Media
Unless you have been living under a rock; almost everyone knows that Korean Pop (Kpop) has become a global phenomenon and it is new biggest thing happening…… Read more “Global Rise of Korean Pop Music with Social Media”
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