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    Tag: B2C

    Wendy’s roasts – Turning laughter into engagement

    The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”

    March 12, 2019March 14, 2019 by Cam Le

    Indeed Need of Brand Awareness for Ceylon Cinnamon

    Sri Lanka is a country widely known for its Tea, Coconut and Spices. Cinnamon is one of the key exporting items for consumption from Sri Lanka. Even though…… Read more “Indeed Need of Brand Awareness for Ceylon Cinnamon”

    October 24, 2017February 10, 2019 by Hiranga Runage

    Global Rise of Korean Pop Music with Social Media

    Unless you have been living under a rock; almost everyone knows that Korean Pop (Kpop) has become a global phenomenon and it is new biggest thing happening…… Read more “Global Rise of Korean Pop Music with Social Media”

    October 15, 2017February 10, 2019 by Hiranga Runage

    • Cam Le
      • The benign violation theory in marketing
      • Wendy’s roasts – Turning laughter into engagement
    • Hiranga Runage
      • What is eWOM in Marketing?
      • The Secret Life of an International Student: Language Barrier

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