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    Category: 21st century Matters

    The benign violation theory in marketing

    In the previous blog, we have a chance to discuss the working mechanism of humor on our brain and the possible effects it can generate through the…… Read more “The benign violation theory in marketing”

    March 14, 2019March 14, 2019 by Cam Le

    Wendy’s roasts – Turning laughter into engagement

    The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”

    March 12, 2019March 14, 2019 by Cam Le

    ‘Sophia’ the Robot Got Citizenship in Saudi Arabia!!! Creepy or Not?

    A robot got citizenship? YES! It happened. For the first time in the history, a humanoid robot succeeds to obtain citizenship. Ever since the news came out,…… Read more “‘Sophia’ the Robot Got Citizenship in Saudi Arabia!!! Creepy or Not?”

    November 1, 2017February 10, 2019 by Hiranga Runage

    • Cam Le
      • The benign violation theory in marketing
      • Wendy’s roasts – Turning laughter into engagement
    • Hiranga Runage
      • What is eWOM in Marketing?
      • The Secret Life of an International Student: Language Barrier

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