In the previous blog, we have a chance to discuss the working mechanism of humor on our brain and the possible effects it can generate through the…… Read more “The benign violation theory in marketing”
Category: 21st century Matters
Wendy’s roasts – Turning laughter into engagement
The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”
‘Sophia’ the Robot Got Citizenship in Saudi Arabia!!! Creepy or Not?
A robot got citizenship? YES! It happened. For the first time in the history, a humanoid robot succeeds to obtain citizenship. Ever since the news came out,…… Read more “‘Sophia’ the Robot Got Citizenship in Saudi Arabia!!! Creepy or Not?”