eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to…… Read more “What is eWOM in Marketing?”
One of the most common issue among international students is the language barrier. More than an issue, it is a fear as you have to rely on another language to survive.
For me, it’s been marvellous several years in the UK as an international student. When it comes to international students, people have their own views on them.…… Read more “The Secret Life of an International Student”
Word of Mouth marketing is one of those extremely effective promotional tools acknowledged by both academics and practitioners over the years. Ever since the Internet and social…… Read more “A Critical Review of Electronic Word of Mouth Marketing”
Even though this is a blog about business and marketing matters, I felt that I should write about this no matter what. Because Depressions’ next target could…… Read more “Is Depression the outcome of your workload?”