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    Author: Hiranga Runage

    What is eWOM in Marketing?

    eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to…… Read more “What is eWOM in Marketing?”

    July 10, 2019 by Hiranga Runage

    The Secret Life of an International Student: Language Barrier

    One of the most common issue among international students is the language barrier. More than an issue, it is a fear as you have to rely on another language to survive. 

    February 22, 2019February 16, 2020 by Hiranga Runage

    The Secret Life of an International Student

    For me, it’s been marvellous several years in the UK as an international student. When it comes to international students, people have their own views on them.…… Read more “The Secret Life of an International Student”

    January 1, 2019March 4, 2019 by Hiranga Runage

    A Critical Review of Electronic Word of Mouth Marketing

    Word of Mouth marketing is one of those extremely effective promotional tools acknowledged by both academics and practitioners over the years. Ever since the Internet and social…… Read more “A Critical Review of Electronic Word of Mouth Marketing”

    October 28, 2018February 10, 2019 by Hiranga Runage

    Is Depression the outcome of your workload?

    Even though this is a blog about business and marketing matters, I felt that I should write about this no matter what. Because Depressions’ next target could…… Read more “Is Depression the outcome of your workload?”

    December 20, 2017February 10, 2019 by Hiranga Runage

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    Older posts

    • Cam Le
      • The benign violation theory in marketing
      • Wendy’s roasts – Turning laughter into engagement
    • Hiranga Runage
      • What is eWOM in Marketing?
      • The Secret Life of an International Student: Language Barrier

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