In the previous blog, we have a chance to discuss the working mechanism of humor on our brain and the possible effects it can generate through the…… Read more “The benign violation theory in marketing”
Author: Cam Le
Wendy’s roasts – Turning laughter into engagement
The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”