In the previous blog, we have a chance to discuss the working mechanism of humor on our brain and the possible effects it can generate through the case study of Wendy. But […]
The benign violation theory in marketing
Cam Le
Wendy’s roasts – Turning laughter into engagement
The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions and what possible response can […]
