What is eWOM in Marketing?
eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and […]
The benign violation theory in marketing
In the previous blog, we have a chance to discuss the working mechanism of humor on our brain and the possible effects it can generate through the case study of Wendy. But […]
Wendy’s roasts – Turning laughter into engagement
The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions and what possible response can […]
The Secret Life of an International Student: Language Barrier
One of the most common issue among international students is the language barrier. More than an issue, it is a fear as you have to rely on another language to survive.
The Secret Life of an International Student
