eWOM can be defined as ‘any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to…… Read more “What is eWOM in Marketing?”
In the previous blog, we have a chance to discuss the working mechanism of humor on our brain and the possible effects it can generate through the…… Read more “The benign violation theory in marketing”
The use of humor in marketing has always been an interesting and controversial topic to researchers and marketers. Several attempts are made to determine how it functions…… Read more “Wendy’s roasts – Turning laughter into engagement”
One of the most common issue among international students is the language barrier. More than an issue, it is a fear as you have to rely on another language to survive.
For me, it’s been marvellous several years in the UK as an international student. When it comes to international students, people have their own views on them.…… Read more “The Secret Life of an International Student”